We develop your insights to let you predict, discuss, and communicate to consumers leveraging technology trends, and a disruptive approach using database driven strategies.

We then execute through a database marketing, startup mindset, and acceleration model for creating disruption for the brands we work to deliver breakthrough results.

What inspires us is that The CPG industry is facing major challenges

Activist investors

Activist investors reshape company roadmaps.  Activist investors are creating new pressures on CEOs.  Since the start of 2017, we’ve seen CEO  turnover at CPG companies including.  Activist investors are changing tastes resulting in CPG leaders kill their darlings.

Changing Consumer Tastes

Consumers demand more out of food … We want to make brands more personal, & deliver long-term benefits, products that are visually appealing, experiential, lifestyle-oriented.

New entrants

Learning from others & well funded ENTRANTS. Chobani for example became the top-selling yogurt in the US in 2011, only four years after its launch. Its growth has threatened Danone and General Mills’ Yoplait.  ​Case Study:  Low-calorie ice cream startup Halo Top, founded in 2011, became the best-selling pint of ice cream in the US in 2017. With over 50M pints sold in 2017, it stole customers from General Mills’ Haagen-Dasz and Unilever’s Ben & Jerry’s …