We develop your insights to let you predict, discuss, and communicate to consumers leveraging technology trends, and a disruptive approach using database driven strategies.
We then execute through a database marketing, startup mindset, and acceleration model for creating disruption for the brands we work to deliver breakthrough results.
The CPG industry is facing major challenges
Activist investors reshape company roadmaps. Activist investors are creating new pressures on CEOs. Since the start of 2017, we’ve seen CEO turnover at CPG companies including. Activist investors are changing tastes resulting in CPG leaders kill their darlings.
Changing Consumer Tastes
Consumers demand more out of food … We want to make brands more personal, & deliver long-term benefits, products that are visually appealing, experiential, lifestyle-oriented.